Denny's restaurants have been courting younger, late-night diners — those who wander in from 10 p.m. to 5 a.m. The company has created an Allnighter menu program, featuring value-priced items and alternative rock music played in the restaurants.
The new value meals start at $2.99 and include Half Moons Over My Hammy, which feature ham topped with scrambled eggs between Swiss and American cheese on grilled sourdough bread. For diners looking for chicken, there are Kickin' Flavor Wraps — two flour tortillas filled with chicken strips tossed in
"The Allnighter value menu is the latest example of Denny's commitment to young customers currently facing a challenging economy," says Mark Chmiel, Denny's chief marketing and innovation officer.
Spartanburg, S.C.-based company has more than 1,500 locations.