Chili's restaurant chain now offers three exciting new flavors of its popular Baby Back Ribs. The new flavors include Brown Sugar Chili Rub, Blazin' Habenero and Chili Chipotle and will be offered at all of the chain's participating 1,300 locations.

A brand new advertising tagline for the introduction, "Pepper in Some Fun", will be aimed at Chili's core customers who are "everyday adventurers," says Krista Gibson, Chili's senior vice president. Chili's is offering diners a Baby Back value meal through Nov. 21 featuring its current and new Baby Back Ribs for $10.99.