Cargill has launched a new pork line of variety meat cuts under its brand, Rumba. The new Rumba pork products include ears, hocks, jowls, kidneys, neckbones, split front feet, stomach, tails, fatback skins, hearts and livers.
It is one of the first brands to focus on the multicultural customer offering fresh variety meat cuts in U. S. mainstream meat cases. Rumba brand beef products were launched in 2007 and the line is now being extended to cover pork variety meat cuts to further meet the needs of customers. Like its beef products, Rumba pork variety meats continue to offer always fresh, never frozen cuts in a vacuum-packed clear case always allowing the consumer 100 percent visibility of the product. The vacuum-sealed packages also allow each cut to stay fresher longer. Kelly Perrier, Cargill Pork brand manager stated, “Our research showed that there was a limited number of pork variety meats in the mainstream meat case. Rumba variety meats represent quality, fresh products that our customers trust. With the Rumba brand, our customers can conveniently make authentic, favorite family recipes for their entire family. ”
The Rumba pork products offered are based on extensive consumer research to match and exceed the needs and expectations of multicultural customers such as Hispanics and African Americans, who are primary users of pork specialty meats in traditional dishes. In the past, the mainstream meat case in the local grocer did not carry all of the specialty meat cuts that are the essential ingredients in culturally significant dishes. These customers turned to shopping at other locations for their meat purchases.
“Since the arrival of the Rumba brand, customers receive quality, freshness, value, and taste they desire when cooking authentic meals. The extension of pork within the Rumba brand is further fueling the desire and capability of keeping the family meal traditions alive,” added Perrier.
Rumba’s pork variety meat cuts are available in different store locations across the country. Along with the pork launch, the Rumba brand has also expanded its beef cuts and revamped its Web site (www.rumbameats.com) to showcase all the new additions, including authentic recipes.