Breakfast continues to be a spark for restaurants — particularly the fast-food variety. In vying for consumers' attention, Burger King is offering a cheese and bacon breakfast wrap on its morning menu.
The new Cheesy Bacon BK Wrapper features eggs, bacon, hash browns, American cheese and a Smokey cheese sauce wrapped up in a flour tortilla for $1.39. It is available as part of a breakfast value meal with hash browns and a small coffee for $3.
Making breakfast products that are easy to hold and eat out of the hand as folks are on the run is a priority for Burger King and other fast-food restaurants.
"The latest addition to the BK Breakfast Value Menu combines all of the things we love about breakfast time — bacon, hash browns, eggs and cheese," says John Schaufelberger, senior vice president of global marketing and innovation for the company. And now, consumers can grab those favorites and go.
Source: Burger King, Meatingplace.com