Temple Grandin, animal scientist at Colorado State University and animal behavior guru, has a new book that is receiving high praise. Entertainment Weekly magazine reviewed Grandin’s book, Animals in Translation, and gave it an “A.” That positive publicity could lead more people to read the book, which could help bridge the communication gap between animal agriculture and the public. 

However, it’s not the only new book on today’s shelves that explains how to “better understand” animals. The Pig Who Sang to the Moon—The Emotional World of Farm Animals by Jeffery Moussaieff Mason is worth your attention. Consider at least heading to a bookstore to read the back cover. The things he says will surprise you.

More importantly, it could raise more questions about your business, and lead fellow citizens down an anti-animal-agriculture road.