If you thought animal rights issues were a blip on the radar screen during the late 1980s/early 1990s, you are sorely mistaken. There is a renewed movement and certainly you can not deny that they have made gains.

The People for the Ethical Treatment of Animals forced the hand of McDonald's and Burger King to ensure that they buy meat, eggs and dairy products only from suppliers who treat animals "humanely." What's more, PETA helped spell out exactly what humane means for those suppliers.

Now, the Humane Society of the United States has launched a campaign – "Halt Hog Factories". Yes, that's right – HSUS are the "spay your dogs and cats" folks. Generally thought of as a warm-fuzzy animal protection group.

The HSUS campaign targets consumers, communities, government officials and producers with its ultimate goal – end confinement pork production. It asks people not to purchase pork from hogs raised under "intensive confinement on factory farms". Getting a concrete definition of "intensive confinement on factory farms" from HSUS is a challenge, but in reality would include nearly all pork.

HSUS has free "Halt Hog Factories" calling cards that it is asking people to pass out to grocery store and restaurant managers. HSUS also is offering guidance to interested individuals and communities can prevent "hog factories" from entering the area. It is supplying related informational brochures and fact sheets to support those efforts.

Animal rights issues are not going away. You need to be aware of what HSUS and others are saying about your business of pork production and the product you supply.

For more insight into these activities go to www.halthogfactories.org