The American Meat Institute is in favor of nutrition labeling for fresh meat products. AMI, representing meat packers and processors, sent the message to the U.S. Food Safety and Inspection Service that packer/processors support the agency’s proposal.

The proposed rule would require on-package nutrition labels on all ground or chopped meat and poultry products. In addition, it would continue the use of percent fat or percent lean labels on ground products. The proposal would also require retailers to provide nutrition informational brochures, signs or labels at the point-of-purchase for single-ingredient, whole-muscle cuts such as pork chops, steaks and chicken breasts.

AMI contends that the point-of-purchase information for the major cuts of meat and poultry is better than on-package labeling in terms of presenting nutrition information to consumers. AMI is concerned that on-package labeling would be difficult for the retailer since many of them don’t have the proper equipment to accurately determine the nutrient content of a finished product.

In addition to AMI, the National Cattlemen’s Beef Association has come out in support of the meat-nutrition-labeling rule.