Consumers around the world are demanding their baby-back ribs. With
“Cargill Meat Solutions was the first North American company to examine importers’ needs for culture-specific products,” says Chris Trumble, Cargill Meat’s group brand manager for international business. “When we planned the
Specific cultural differences include breaking down the carcass with handheld knives in place of saws and using nylon cords to remove ribs. Such details may seem small to Americans, but it’s important to foreign buyers and in the end it helps get more product sold.
“We listen to our customers’ needs and provide a product that their consumers want,” says Trumble. “It is a win-win for the customer and the consumer.”
For more information, visit www.excelfreshmeats.com.