Editor's Insight: We're listening

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JoAnn AlumbaughJoAnn Alumbaugh I’m very pleased to be the new editor of PorkNetwork and look forward to shepherding the magazine and website toward becoming even more integral components of your business. We’re fortunate to have a great foundation, established by the talented individuals who’ve preceded me. Without their diligent efforts and dedication, we wouldn’t have the No. 1 daily newsletter for pork producers, nor would we have the name recognition, respect and credibility for which PorkNetwork is known.

Now, we want to make these information platforms even more customer-focused and valuable to your business. As outlined in the January/February issue, our mission is to provide information and solutions for the enhancement of pork production through trends and forecasting, production advancements, operations management and overall market performance, while addressing social issues and consumer needs. You will see more blogs, audio and video from industry leaders and you will see us at more industry events, listening to researchers and thought-leaders. We’ll work hard to distill and deliver relevant content in a way that ­is how you want to receive it.

For PorkNetwork to become the industry’s forum for animated discussions and interaction on important issues and topics, we need your involvement. Through meaningful conversations, we’ll expand our level of knowledge and illustrate solutions that will help the pork industry move forward. We may take controversial positions or ask uncomfortable questions at times, but we’re willing to “get out on a limb” if it brings us closer to consensus.

Most importantly, we’ll listen. Your job is to let us know how we’re doing. Tell us what you like, what you don’t like and how we can become even more relevant to your business.

I’m excited to be involved in the pork industry again, and look forward to hearing from you. My email is jalumbaugh@vancepublishing.com.



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