From PorkNetwork: Glass walls project gives online tour of a pork plant
PorkNetwork new associate editor Wyatt Bechtel writes about the “Glass Walls” project, which provides an online tour of a pork processing plant, narrated by Temple Grandin.
Grandin is a professor of animal science at Colorado State and is a recognized leader in animal welfare, specifically in the beef industry.
Here are highlights from Wyatt’s article: This new video is similar to the beef processing plant video tour that was released last year and is a part of the American Meat Institute’s “Glass Walls Project.” The only major difference between the two videos is the pork video starts at the farm, to show pigs being loaded onto a semi-trailer. Viewers of the video can observe processes like stunning, bleeding, internal audits, scalding and singeing. “I feel very strongly that we’ve got to treat animals right. We’ve got to do things right, that is just essential,” says Grandin.
From PorkNetwork: When changing perceptions, make it personal
Darrell Anderson, former CEO of the National Swine Registry and industry leader, is a new blog contributor to PorkNetwork. In his first post, he talks about how important it is to connect with people on a personal level if we want to them to understand the industry:
I had an eye-opening experience speaking to a group of ladies from our church on the subject of, “Selecting the Right Cut of Meat for Dinner.” After the first 30 minutes, I detected one common thread: They knew little about selecting the right cut of meat for their families.
However, they were very aware of, and concerned about, the various industry issues that affect the safety and perception of our product in the marketplace.
Most of these women did not realize that selecting highly marbled pork chops with minimal external fat would yield a better eating experience. However, they had heard about the perceived, (but inaccurate) excessive use of antibiotics, and asked a lot of questions about animal welfare issues.
Since they all knew me, I believe they received my message well, and I was able to change their perceptions about our industry. The responsibility to tell the “true story” about pork production falls on each of us. It might be one-on-one conversations with acquaintances, or it might be in a meeting with a bunch of “church ladies.”