Last week, the White House announced  the U.S. and Argentina have reached an agreement that will allow U.S. pork to be exported to Argentina for the first time since 1992.

While more steps must be completed before U.S. pork shipments to Argentina can resume, Dan Halstrom, U.S. Meat Export Federation (USMEF) senior vice president for marketing, is confident that the U.S. industry will find opportunities in this promising market. Brazil is currently the main supplier to Argentina, holding about 90 percent of the imported pork market, with the remainder provided by the European Union. But Halstrom also sees room for new growth, as Argentina’s per capita pork consumption – though currently small at about 13 kilograms per year – has increased more than 50% since 2011.