News USMEF: Strong potential for U.S. meat in Singapore, Malaysia By USMEF April 06, 2016 | 8:24 am EDT Comments Print Your browser does not support the audio element. Dean Meyer is a corn, soybean and livestock producer from Rock Rapids, Iowa, who serves on the U.S. Meat Export Federation (USMEF) executive committee and as a director of the Iowa Corn Promotion Board. Meyer recently returned from a trade mission to Singapore and Malaysia in which a diverse delegation of agricultural leaders promoted Iowa products, including beef and pork. USMEF’s ASEAN (Association of Southeast Asian Nations) operations are headquartered in Singapore, and the delegation had an opportunity to meet with USMEF-ASEAN staff and with importers and other food industry representatives from Singapore and Malaysia. Meyer observed strong opportunities for U.S. meat in Singapore, in both the high-end foodservice and processing sectors. He notes that despite strict halal certification requirements, U.S. beef has begun to gain traction in Malaysia, and adds that there are also opportunities for U.S. pork among Malaysia’s non-Muslim population.