The Pork Checkoff has made it a priority to ensure that its most-used producer training resources are bilingual. From the widely used Pork Quality Assurance Plus® (PQA Plus®) program to the Safe Pig Handling tool and more, Spanish and English versions are offered for use.
“Since 78 percent of our employees are Hispanic, it is important for us to have materials in both Spanish and English to ensure that our employees get important information in their first language,” said Andrea Anderson, human resources manager with Circle Four Farms in Yuma, Colo.
Circle Four Farms also uses Spanish resources from the Checkoff to reach out to the public, such as when the farm celebrated its 20-year anniversary last fall.
“We had a big celebration for the entire county, with over 1,500 people in attendance,” said Patty Goff, executive secretary of sustainability, communications and community relations for Circle Four Farms.
“We handed out Spanish promotional materials to community members during the event and displayed large We CareSM posters translated into Spanish,” Goff said. “This helped build a connection with our Hispanic employees, as well as Hispanic community members.”
Offering resources in both English and Spanish has been well-received at farms across the country, especially for employee training.
“Providing employees the opportunity to understand their job and take pride in what they do on a daily basis is critical in any operation,” said Bryn Jensson, producer outreach marketing manager for the Pork Checkoff. “The pork industry is striving to make job education and learning as easy as possible by providing bilingual resources.”
For more information about the Checkoff’s Spanish-language resources, visit porkstore.pork.org.