#RealPigFarming isn’t just for Americans.

Ireland-based Shane McAuliffe showed a look inside his pig barn, pointing the camera to mounted speakers ready to fill the barn with music.

“Music is played into each of our pig houses from 7 a.m. to 7 p.m. to help relax the pigs,” he explained.

#RealPigFarming is social media campaign sponsored by the National Pork Board. It encourages pork producers from across the nation and world to share photos and experiences online using the hashtag, #RealPigFarming. Read, “Pork Checkoff launches social media blitz.”