“Food with integrity” may be a marketing tactic capitalizing on the gap between consumers and agriculture, but it’s time for the public to look beyond the ploy.

Thomas Titus, an Illinois hog farmer and winner of the USFRA’s “Faces of Farming and Ranching” contest, helped consumers see the truth by posting a real look at #RealPigFarming during the worst of winter.

#RealPigFarming is social media campaign sponsored by the National Pork Board. It encourages the nation’s pork producers to share photos and experiences online using the hashtag, #RealPigFarming. Read, “Pork Checkoff launches social media blitz.”