Luke Borgman with Borgman Hog Farm recently spent some time “chilling” with his girls and took a felfie to capture the moment.

In his #RealPigFarming update, however, Borgman used this snapshot to illustrate how activists twist consumer misconceptions to paint a darker picture of the hog barn.

“I thought hog barns were dark dungeons, guess the animal rights activists lied about that,” he said.

#RealPigFarming is a social media campaign sponsored by the National Pork Board. It encourages the nation’s pork producers to share photos and experiences online using the hashtag, #RealPigFarming. Click here for more information.