Smithfield Foods is doing its part to help feed the hungry, and it’s getting some great assistance from country music star Kimberly Schlapman, a member of the award-winning Little Big Town band.

Smithfield's “Lend A Ham” initiative is helping fight food insecurity and raise awareness for those in need. In this video, Schlapman works in a grocery store, bagging groceries and handing out $100 gift cards to surprised shoppers. The heartwarming video will put you in the spirit of giving.

Schlapman is asking viewers to pay it forward and lend a ham. For every act of goodwill shared with the hashtag #LendaHam on Twitter or the Smithfield Facebook page, Smithfield will donate one serving of protein to a local food bank with the goal of reaching one million servings.

For more information, visit or follow @SmithfieldBrand. Please let me know if you have any questions.