The Iowa Pork Producers Association is teaming up with Culver's restaurants in Iowa during a special October Pork Month "Bacon-up" promotion.
Culver's customers will be encouraged to add bacon to their ButterBurger or other sandwich orders throughout the month. In addition, on Oct. 1 only, Culver's will take $1 off its pork tenderloin basket. Special in-store signage will be displayed at each of Culver's 34 Iowa restaurants during the month.
October was designated National Pork Month because it marked the time of year when pigs were traditionally marketed. Hog farmers celebrate the month by sharing their stories and promoting pork.
"To help celebrate, pig farmers encourage busy families throughout Iowa to enjoy the delicious pork products Culver's offers, especially when they're on the go this fall," said Kelsey Sutter, marketing and program director for the Iowa Pork Producers Association. "If you've never tried Culver's breaded pork tenderloin sandwich, October 1 will be a perfect time because it will cost a dollar less."
In addition to the in-store promotions, a short video highlighting the pork tenderloin sandwich, introducing consumers to Midwest pig farmers and providing an inside look at modern hog barns and production practices will be available on Oct. 1. "A Heartland-inspired Specialty" will be featured on the Culver's website, Facebook page and YouTube channel. The video also will be posted for viewing on the IPPA website and Facebook page.
"We naturally promote pork and encourage consumption throughout the year, but October is our month and we ask consumers to support Iowa's hog farming families by enjoying the delicious products they humanely produce on a daily basis," Sutter said.
Culver's locations in Illinois and Wisconsin also are participating in the October Pork Month promotion.