With millennials flocking to fast-casual dining options, like Chipotle or Panera Bread, what’s a fast-food company to do? For McDonald’s, technology is the answer. The world’s largest fast-food brand is adding in self-order kiosks, table service and premium menu options to attract the 18-35-year-old set.
By next year, McDonald’s is set to adopt mobile ordering and mobile payment options in U.S. branches. Though it’s yet to become a major problem, the company is feeling the distance from millennial consumers. Technological advances will be applied in Boston, Seattle and Washington next year and the company hopes they will have a positive impact on customers.
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