A news release on The Maschhoffs LLC website announced that the company was aware of an undercover video released by Mercy for Animals that was taken at one of its sow farms in Oklahoma.
“We have launched a full-scale investigation in response to this video,” Bradley Wolter, president of The Maschhoffs, said in the release. “Any animal care deficiencies discovered will be addressed in the quickest manner possible.”
According to its website, the company has taken the following immediate actions as a result of its initial investigation.
- Communication of The Maschhoffs zero tolerance animal care policy with all employees and Production Partners.
- Re-train all Oklahoma employees on the proper production procedures with respect to the practices that were displayed in the video.
- Ensure every farm manager at The Maschhoffs reviews the video and fully understands the responsibility that comes with proper animal care.
“We view animal care as a continuous-improvement process,” Wolter said. “We will continue to make investments to further our animal care standards in the future. Properly caring for our animals is of the utmost importance.”
The Maschhoffs LLC has a zero tolerance policy for any abuse or mistreatment of its pigs. "The company is dedicated to achieving high standards of consistent care to ensure the safety and welfare of its animals," it stated.
Again, a full investigation into the events depicted in the video is ongoing.
The Maschhoffs is committed to supplying the highest-quality, best-cared-for pigs possible to all of its packer customers, the company said.
“We are proud to produce pigs for U.S. pork packers and processors,” Wolter said. “We do not take this responsibility lightly.”
The Maschhoffs are cooperating with Hormel Foods, the company targeted in the video produced by Mercy for Animals.
"Hormel has a strict supplier code of conduct and policies relating to animal care and welfare," a press release on the Hormel website said. Until the investigation is completed, Hormel has suspended purchases from the Maschhoffs, LLC Oklahoma sow operations.It also has dispatched certified third-party auditors to the Okalhoma farms and other sites "to verify our animal care requirements are being adhered to. We expect, and have been assured, that the Maschhoffs, LLC will cooperate with the investigation," the news release stated.
The highly edited video shows normal production practices, but no context is provided. Scare tactics like these are frequently employed by activist groups. They serve two primary purposes: Shock and confuse consumers; and add to their coffers with increased donations.