Welcome to Cudahy, Wis., where “there’s no substitute for the small town values,” says the Patrick Cudahy website. Those small-town values are part of the appeal of the Green Bay Packers, too – an NFL franchise not only supported by fans, but also partially owned by them.

Patrick Cudahy, literally put the town of Cudahy on the map in 1892, states the website. “An Irish immigrant born on St. Patrick’s Day and aptly named ‘Patrick,’ he and his brother John grew up in Wisconsin and eventually turned good luck and hard work into a humble 700-acre parcel of land next to the railroad. The stop and the town were named Cudahy.”

The meatpacking company, which is now part of Smithfield Foods, has teamed up for the second year with the Green Bay Packers for the upcoming NFL season. The number-one bacon in the state of Wisconsin is renewing its partnership with the team, maintaining its designation as the “Official Bacon of the Green Bay Packers” and the “Official Bacon of Lambeau Field.”

According to a release from the company, a new mobile marketing tour also is in the works, bringing the brand’s one-of-a-kind flavors to its fans throughout Wisconsin.

“Samples, coupons, giveaways, and a consumer sweepstakes will highlight the “Pack Wagon” tour, which will visit retail stores and festivals this summer,” the release said.

“Patrick Cudahy, Wisconsin, and the Green Bay Packers are inseparable," said Bud Matthews, Patrick Cudahy brand senior vice president for Smithfield Foods.  "We are honored to partner with the Packers for a second season. Packers fans are unlike any other in sports, and we are looking forward to bringing our brand experience to the team’s loyal fan base throughout the state with our new ‘Pack Wagon.’”

As part of the partnership, the bacon-centric concession stand, called the Patrick Cudahy Pack House, will return to Lambeau Field. It will feature recipes created by Patrick Cudahy Brand Ambassador and Packers Executive Chef, Heath Barbato. The brand has a new Black Forest Bacon this year, along with its traditional bacon, featuring the unmistakable flavor of sweet apple-wood smoke.