Keith Schoettmer, recently named the 2015 America’s Pig Farmer of the Year, traveled beyond the comfort of the pig barns and fields of Indiana to reach urban consumers living in the concrete jungle of New York City.

As detailed in the Winter 2015 Pork Checkoff Report, Schoettmer traveled to the Big Apple this year to participate in media interviews, reaching upwards of 170 million consumers who may not otherwise be able to hear from pork producers.

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