The activist fringe is on a vendetta to punish perhaps the most progressive, animal-friendly restaurant chain around. Why? Because they want the whole enchilada, not just a bite or two.
You gotta love zealots.
Well . . . love ’em or hate ’em, I suppose. There’s usually no middle ground, either with the zealots themselves or the fanatics who follow them or fight them.
One subset of Homo zealous that has interested me over the years is the radical animal rights activists, the ones who insist that pets are really “companions,” who compare feedlots to Nazi death camps and who openly yearn for the day when animals have legal standing to sue humans in federal court.
I find them interesting because the contradictions generated by their rhetoric are breathtaking in scope. If somebody’s pet pooch doesn’t have a heated doghouse to sleep in, it’s an outrage worthy of jail time. But when a pack of wolves attack a pregnant caribou or elk cow and literally tears her to shreds while she’s still alive, why that’s just nature’s way, don’t ya know?
Here’s an even better one, courtesy of the San Francisco-based group Direct Action Everywhere.
As many patrons of this website know, Chipotle’s restaurant chain has been outspoken about its intentions to utilize food products from “humanely raised” livestock. Its CEO and chief spokesperson, Steve Ells, is widely recognized for his pledge to “run our business in a way that doesn’t exploit animals.”
Chipotle sources naturally raised meats, buys antibiotic-free poultry and is a vocal (and financial) supporter of ranchers and farmers raising grassfed beef and pastured pork — all stances that ought to earn the praise and support of activists focused on animal welfare, right?
Oh, no. These are zealots, remember? There’s no such thing as accepting half-hearted changes that don’t fulfill the letter of the law activists demand that everyone follow.
There’s no “promise” in “compromise.” Either go all the way and abolish the entire business of animal husbandry, or don’t come around seeking activist approval.
Even when Ells recently announced that Chipotle would be rolling out a new line of vegan “sofritas,” which even a few hardcore animal rights proponents admitted was an animal-friendly option, that wasn’t good enough for those who embrace zealotry.
Like Wayne Hsiung, the Bay Area organizer for the Direct Action Everywhere group. He denounced Chipotle in a savage screed on BeyondChron.org (“San Francisco’s Alternative Online Daily”). He said that “Chipotle is one of the leaders in ‘humane washing’ — attempts to disguise the brutal reality of animal agriculture as ‘humane,’ ‘responsible,’ or even ‘compassionate.’