Dr. David Meisinger
Dr. David Meisinger

Ford commercials have been getting a lot of play lately. The premise is that Ford’s vehicles have a lot of options, so you don’t have to choose between and/or. They’re comedic. It’s a campaign, so there are many spots. One has a couple extolling the Ford Escape’s foot-activated lift gate and great gas mileage…and transitioning to a daydream about a bed or breakfast. Another has a couple talking about the Ford Focus’ voice-activated system and great gas mileage, and imagining going to a Chinese restaurant and eating sour chicken (not sweet and sour chicken). The conclusion is that “And” is better.

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