Animal Agriculture Alliance   |   Updated: October 4, 2011

The  Animal Agriculture Alliance offers a collection of new resources to help agriculture advocates understand the myths of the "Meatless Monday" campaign. "Meatless Monday" is not just a grassroots effort to celebrate healthy eating but a well-funded radical initiative pushing an extreme animal rights and environmental agenda. While the public may be mislead by its clever marketing and celebrity endorsements, the agriculture community should be aware that the campaign promotes false claims about the animal agriculture industry with the ultimate goal of eliminating meat consumption, and therefore, consumer choice.

The Animal Agriculture Alliance believes the goals of "Meatless Monday" are not in line with the average consumer. The Alliance has crafted resources for agriculture, foodservice and student groups to utilize in order to inform others about the myths of the campaign.  

Resources Include:

• "Why Meat?" Guide-  an overview of the history of the Meatless Monday campaign and the components of a healthy diet.

• Talking Points: Meat's Role in the Diet- discusses the value of animal protein as a part of a balanced diet.

• What is "Meatless Monday"?- the program is funded by the same wealthy benefactor who funded the makers of "The Meatrix" videos.

• Meat and Poultry Resource Guide- facts about the nutritional benefits of including animal protein in the diet.

• How to Host An Agriculture Advocacy Event on Campus- helps student groups host agriculture outreach events on campus.

Newest Resource:

Op-Ed: The Myth of Meatless Mondays…Alleviating the Consumer’s Conscience without Affecting Climate Change- Dr. Jude Capper of Washington State University discusses the misconceptions of "Meatless Monday" and the Environmental Working Group's recent claims against animal agriculture.

These resources are all accessible, and available free for downloading and printing, from the Alliance website . They can be found under the Current Issues tab under Meatless Monday. We encourage you to use these resources and share with others you feel would benefit from them. If you have any questions feel free to contact Communications Director Sarah Hubbart. 

About the Alliance:
The Animal Agriculture Alliance, a 501(c)(3) non-profit organization, is a broad-based coalition of individual farmers, ranchers, producer organizations, suppliers, packer-processors, scientists, veterinarians, and retailers. The Alliance's mission is to communicate the important role of animal agriculture to our nation's economy, productivity, vitality, and security. The Alliance shows how animal well-being is central to producing safe, high-quality, affordable food and other products essential to our daily lives.

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Pa  |  October, 07, 2011 at 06:01 PM

Meatless monday thing is a BRILLIANT marketing scheme dreamed up by American fruit, grain, citrus
tree-nut, soy and vegetable growers and producers and importers to increase their sales and their market share.

Folks gotta eat something on Monday, right?

Culver City  |  October, 27, 2011 at 08:13 PM

I'm curious which planet y'all are going to live on after the byproducts from the animals you grow help destroy this one?