At maximum, one-third of the stuff you post online (your blog, your blog’s Facebook page, your Instagram account, etc.) should be farming related. Two thirds of it should be unrelated to agriculture! That’s right. Two out of three posts should be unrelated to agriculture.
Now, I know that there are some big names in agriculture advocacy that aren’t doing this. And that’s okay. I’m not here to say that they are doing it wrong. Advocacy is not a science, and just as there is no one-size-fits-all method of farming, there is no one-size-fits-all method of agricultural advocacy. But I’m sharing what has worked for me, and what appeals to me as a consumer.
And that is a balance of agriculture-related and unrelated content.
I did some totally unscientific research and looked at some of the best advocates for agriculture that I know. Their personal Facebook profiles show that they are loving grandparents, huge college sports fans, and proud parents. But when I click over to their farm Facebook page, it’s all about farming. That’s fine, if your target audience is farmers. But if your target audience is consumers off the farm, I think you’re missing out on some big opportunities.
Remember, One-Third Farm Posts, Two-Thirds Other Posts
Val Plagge does a good job of this on her blog, Corn, Beans, Pigs and Kids. More than two-thirds of her posts are about other topics – mostly parenting, the charities she champions, and her adventures with the North Iowa Bloggers. You can tell with a quick glance what her priorities are, and most moms reading her blog are going to be able to identify with her.
Leah Beyer’s “Beyer Beware” Facebook page is the same. Leah mostly shares recipes, but every once in a while, she sneaks in a little agriculture. Now, you might be saying, “That’s not agricultural advocacy.” I disagree. I think that Leah’s method is one of the best ways to advocate for agriculture.