We “mustache” ask you a question – do you make oatmeal with milk?

That’s just what Quaker Oats and America’s Milk Companies want you to start considering as part of a new campaign to persuade consumers to make their oatmeal with milk instead of water.

According to AdWeek, Larry the Quaker Oats mascot, will be pushing the milk switch by sporting a new milk mustache.

But his new look won’t just be run in milk advertisements. It will also appear on canisters of Quaker Oats sold in stores – the first time the milk mustache has hit market shelves.

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