It’s time for the underdogs to take the spotlight, or at least that’s according to Oscar Mayer’s latest advertising campaign.  The campaign champions two unsung bacons – turkey bacon and Michael Bacon, the less-famous brother of actor Kevin Bacon.

The ad has received rave reviews from critics and fans alike, earning a 3.5 star rating from AdAge. The ad is especially praised for not necessary trying to replace the “real” bacon. Instead, the ad embraces turkey bacon as “something secondary.”  Read more here.

"Oscar Mayer Turkey Bacon has been overshadowed by its bacon brother for far too long," explains the copy on UnsungBacon.com. "That's why it's helping Michael Bacon and Unsung Bacons everywhere get the recognition they deserve."

Click here or the embedded video above to watch the ad.