“California can't help being beautiful, it was 'Born This Way.'”

That’s what the California Governor's Office of Business and Economic Development tweeted last week to promote a unique public service announcement brought to the people of California by none other than Lady Gaga.

Click the video above to watch the PSA.  

California Gov. Jerry Brown declared a drought emergency in January, and more than six months later, the drought continues to intensify. As of July 22, 82 percent of the state is in extreme or worse drought.