Ready for bacon-flavored cream cheese? Kraft sure hopes you are!
The move for Kraft Foods Group to fuse its Philadelphia brand of cream cheese with its Oscar Mayer band of bacon may seem like a no-brainer; however, affording to Crain’s Chicago Business, it’s not as easy as it sounds.
"Bacon is a hard flavor to get just right," said Chris Hjorth, senior director for Philadelphia, noting that the brand wanted to ensure the "bacon notes" came through "loud and clear," but that they were also balanced with the cream cheese.
It took 18 months of development before the product tasted just right.