I have been thrust into the modern world of technology. It started several years ago and since then it’s done nothing but escalate. I remember getting our first home computer, and the number of calls I made to somewhat condescending tech people. Admittedly, I’ve come a long way but I’ve had my share of snafus.
When I became a proud grandparent for the first time last year, I took lots of photos of my beautiful new granddaughter, and without giving it a second thought, uploaded them to Facebook. Shortly thereafter, my daughter called. Of course, she wanted to be the one to share the news of their new addition, and I should have asked before posting my pictures.
She was right – in my excitement, I hadn’t even thought about the sensitivity of what I was doing. She forgave me, of course, but in the workplace, sometimes we’re not so lucky.
“Social media is somewhat of an unpredictable animal,” says Global Reach. com, a website that provides web design and services. “Sometimes, we post or share things that we ourselves find harmless and well-intended, but others find offensive or off-putting.”
It’s impossible to guarantee that either you or your employees won’t create social-media mayhem, but Global Reach offers the following suggestions to help you avoid blunders.
Create a social media policy for your employees: “Social media policies are safety nets,” says Global Reach. “They not only help keep social media disasters from happening, but if they do happen, recovery is a much smoother process.”
Remind employees that what they do on their own social media pages can have an impact on your business.
Make some rules: Set parameters for what is and is not acceptable when it comes to your business’s social media presence online.
Give examples of best practices as well as the type of content that would be considered inappropriate. Let them know, however that you still want your team to show some “personality,” as long as it falls within the parameters you have set.
Monitor: This can’t be stressed enough. If you see negative comments about your company, you need to quickly respond and put out any fires. And always be willing to admit to a mistake.
Have a plan in place: Even if you do everything by the book, you may find yourself victim to the unpredictable. When this happens, listen for negative feedback and make sure your team knows how to deal with it.
Remember, if you make a mistake – as I did – apologies and admitting fault go a long way toward recovery.