Fast approaching is the 2012 North American Strategy Conference on Animal Agriculture, presented by the Center for Food Integrity. The conference will involve presentations from expert veterinarians, animal scientists and ethicists on today's issues related to animal agriculture and public perceptions. Discussions will tackle such things as why it’s important to foster continuous improvement, what it means and what's at stake.

Some of the topics to be discussed include:

  • Sourcing meat, eggs and dairy – balancing the needs of stakeholders in sourcing decisions.
  • Why isn’t science enough? – An introduction to customer concerns about food animal agriculture.
  •  What we hear from our customers.
  • Understanding Consumer Value Orientations; Engaging consumers
  • The Coalition for Sustainable Animal Agriculture - A new approach to evaluating, and promoting continuous improvement  Call to action –Practical suggestions to stakeholder engagement over the next 12 months

This innovative event will begin on May 7 at 1:00 p.m. and run through May 8 at 1:00 p.m. It will take place at the Hamburger University on the McDonald’s Campus in Oak Brook, Ill.

You can register for the event here.

 To reserve a hotel room, click here or call (888) 421-1442 and mention "CFI National Animal Agriculture" to receive the discounted rate of $149 per night. Note that the room block expires on Friday, April 13.