Registration information for the 2012 National Pork Industry Forum, March 1-3 in Denver, is now available. The event will be held at Hyatt Regency Denver at the Colorado Convention Center, according to the National Pork Board, host for the event.

The 15 producers who serve as members of the National Pork Board look forward each year to the direction they get from the deliberations of the Pork Act Delegates. The Delegates will share their views on the important issues facing pork producers and the pork industry, and on how they would like to see pork checkoff dollars invested.

The theme for the event this year will be "America's Pork Producers: Building A Better Tomorrow."  The theme this year rightly focuses on the future, and what producers can do to assure a prosperous one. Pork producers have always focused on doing what it takes to get better-- from producing safer meat to improving our environmental practices; to adopting new techniques that improve the care of our animals. Each day, producers look for ways to improve and to build a better tomorrow.

This year's Pork Industry Forum promises some other interesting news. Producer Delegates will review the new marketing campaign designed to refresh and reinvigorate the image of pork in the minds of U.S. consumers introduced a year ago. Producers at Forum were the first to see the new campaign last year and this year they'll be the first to see the results.

You'll also hear about progress in the industry's ‘We Care’ initiative designed to build consumer trust in the way pork is produced. A key component of the We Care initiative is producer participation in the Pork Quality Assurance Plus (PQA Plus) and PQA Plus Site Assessment programs. Three years ago, Pork Act Delegates adopted an advisement whereby all delegates were to "commit to completing PQA Plus certification and to conduct on-farm assessments of each site in order to achieve site status.  

On Thursday afternoon, March 1, producers can become PQA Plus certified with a training session from 2:00-3:30 p.m.  And if you have not yet had your site assessed, you are urged to complete the assessment immediately. Producers can contact a PQA Plus Advisor in your area and achieve site status by March 1 by contacting the Pork Checkoff Service Center at (800) 456-7675.

If you are already PQA Plus certified, be sure you still arrive by 3:30 p.m. for an interesting session exploring how the U.S. Farmers and Ranchers Alliance is building trust in production agriculture and in the food we produce.  You'll see some research and learn a few of the techniques that can help producers in their everyday conversations about the work they do.

These Thursday sessions are open to all attendees.   

Following the Producer Update session will be a brief "Meet the Candidate" segment, during which you will be introduced to the candidates for seats on the National Pork Board, National Pork Board Nominating Committee and National Pork Producers Council Board.

Schedule
Please refer to the NPB General Schedule of Events posted on pork.org.  Click here to view the Board of Directors agenda.

Hotel Information
Hyatt Regency Denver at Colorado Convention Center
650 15th Street
Denver, CO  80202
(303) 436-1234 Phone
(303) 486-4450 Fax 

If you have additional questions, please contact Cindy Cunningham at (515) 223-2600, ccunningham@pork.org.

Source: NPB